Licensing professionals are a rapidly emerging group of clients for SPA services. SPA provides support services in detecting potential infringements, identifying in-licensing or out-licensing companies / technologies and decision-making related to portfolio maintenance activities
Evidence of use analysis / Patent – Product matching is frequently conducted to detect potential infringements or to identify potential licensing opportunities. SPA analysts have conducted many studies where they have obtained key patents, dissected them into various claim elements and then identified specific products in the patent that use various aspects of the claim elements. The studies are presented in a concise, user-friendly manner so that clients can quickly understand the findings and make a decision in further steps.
Out-licensing target identification requires an in-depth understanding of a patent’s technical strength (vis-a-vis the next best alternative) along with an understanding of market needs. SPA’s analysts identify potential candidates based on technology differentiation studies and then work closely with in-market specialists in U.S., Japan and Europe to identify high potential targets. SPA’s deliverables involve not only identifying targets, but also approaching the right contacts and facilitating initial meetings. SPA’s network also has individuals with extensive licensing experience who can aid in the licensing negotiations.
SPA’s clients who are involved in Open Innovation activities are frequently in search for promising technologies with a strong application potential. SPA has conducted many patent and technology landscaping studies where it has helped identify specific companies and inventors with promising technologies. Such studies also involve an evaluation of the quality of the target’s patent portfolio, life-cycle stages of the various technologies, and a legal status review of the patent portfolio.
Out-licensing groups need to understand the quality of a patent portfolio that they intend to out-license. SPA analysts, using their technical backgrounds, conduct in-depth technology searches to identify the closest competing technologies and then use that information to identify specific differentiating features of the client's technology. Such reports are used by the clients in either potential target identification and / or in developing a focused sales pitch for the technology targeting specific customers.